Welcome to TTMA!
The Travel and Tourism Marketing Association is a non-profit organization serving the greater Los Angeles area. Our purpose is to provide networking and educational opportunities to professionals in the travel and tourism industry and to create a forum for the exchange of ideas amongst our peers and colleagues. Whether you are new to the travel industry or a seasoned professional, we know you’ll benefit from connecting with our members. We invite you to join one of our monthly events to learn more about how TTMA can benefit you!
INDUSTRY NEWS & PROMOTIONS!
Davids’ Monthly Update
Dear TTMA Members and Friends,
Last month’s mixer was at and about the Burbank Bob Hope Airport. Over 50 members and friends came to hear about the planned expansion of the infrastructure and services. It is truly a customer-friendly airport, and will be more so in the near future. Check out their web site and newsletter to read more.
Last month, The Petersen Automotive Museum held their annual open-house to show off their impressive event spaces, and their also impressive collection of spectacular automobiles. TTMA members and friends will get to see for themselves at our May 1st meeting. Tony Hoover from Red Line Tours will be speaking about SYTA (Student & Youth Travel) which will have its annual convention in LA this year. To attend this meeting click: http://ttmamay.eventbrite.com.
David Singleman, President
TTMA Featured Events
May Luncheon: Tony Hoover, President of Red Line Tours presents Reaching the lucrative Student & Youth Market. The presentation will cover:
- Sales – How to work with Schools and Tour Operators through the Student Youth Travel Association
- Marketing – How to market to youth groups
- Best Practices – What do you need to know to accommodate youth groups.
LA arts & culture receives major coverage in US Airways magazine
Throughout the month of June, US Airways’ eponymous in-flight magazine will carry an unprecedented, extensive feature on the cultural riches that Los Angeles offers visitors. The 84+ pages of uninterrupted coverage has been organized and supported by the Los Angeles Tourism & Convention Board. The LA arts and culture feature will break the long-standing record previously set by Philadelphia at 72 pages. Some 3.2 million copies of the magazine will be on board every US Airways flight, reaching more than 6 million affluent travelers, nearly 300,000 of whom are flying on US Airways’ 77 daily flights to and from Los Angeles. Similar coverage on San Francisco and Philadelphia may be found here: San Francisco Arts & Culture Feature and Philadelphia Culture Feature. After July 1, the LA arts & culture extended feature will live on US Airways magazine’s website for one full year. And, as other cities have done, LA Tourism intends to buy a few thousand overruns of the LA feature section alone and wrap it in a customized evergreen LA arts & culture cover to use worldwide to promote cultural tourism to LA at travel tradeshows and consumer events for the next few years.
L.A.’s Largest Mixer XV
Thursday, July 18, 2013 (5 p.m. – 9 p.m.)
Shrine Auditorium Expo Center, 700 W. 32nd St., Los Angeles, CA 90007
Join Los Angeles area chambers and business organizations for The Ultimate Business Networking Event! Mix and mingle with hundreds of exhibitors and thousands of business people representing industries and companies in and around Southern California.
L.A.’s Largest Mixer XV is a great opportunity to reach small to large companies, meet new clients and learn how the different chambers of commerce and business organizations can make your business grow.
Mixer admission: $20 per person (no credit cards or checks at the door).
For exhibitor or general information: 323.230.5656 or http://www.lamixer.com
Support Travel Research: Topic – Government’s Study of International Travelers Remains Unfunded
The Survey of International Travelers (SIAT), the only official source of data for international visitors which details their spending and traveling habits, is slated to expire this month. SIAT is the only official means of measuring who visits the U.S. and their travel/spend patterns. This survey yields invaluable data that guides destinations, attractions and others in our industry as we make millions of dollars in marketing decisions.
If this program is allowed to expire, it will severely hinder marketing efforts to international visitors and will greatly reduce our ability to properly understand and plan efforts to expand visitor visitation. Knowledge is power…and without the valuable data of international visitors, we will all be at a significant disadvantage to compete in the world marketplace. I have attached a white paper which outlines the value of the SIAT…click here.
Help CalTravel keep this valuable program in place by contacting your U.S. Senator/Representative through this on line CalTravel 3 Minute Advocate. Please follow the prompts…you message will be sent from you to your U.S. representatives, and we appreciate you taking the few minutes to supporting the efforts of Tourism throughout the country. Click the link below to log in and send your message: http://www.votervoice.net/link/target/caltia/gqRy3Qb8.aspx